How do I set up remarketing in google ads?
If you've used Google Ads before, it's helpful to learn how to set up a remarketing campaign. Using these tools is very common, so you can enjoy endless opportunities for better income.
What does remarketing mean?
This process includes creating personalized ad campaigns targeting people who have previously visited your website. When you know that certain users are interested in your site, you can reach out to them to deliver more personalized ads based on the specifications they're looking for.
Therefore, these types of personalized ads can generate higher conversion rates. From purchasing to subscribing to your product or service, everything will be appreciated thanks to a good remarketing campaign.
You can reconnect with the public who have visited your website. This connection can be made through display ad campaigns or search ads. Your ad may appear in these locations.
Thanks to the tools provided by the program, you can also customize the inclusion criteria. In this way, users can be persuaded to become part of a remarketing list. The remarketing process can be highlighted in four steps:
- A user performs a search that triggers the keywords in your ad or otherwise reaches your website. Said user decides to interact with certain content on your website.
- The user is marked as a cookie and then becomes part of a remarketing list. This happens with the previously defined remarketing list. For example, users who have visited a specific product website within a week can be included in the list.
- The remarketing list then aggregates a certain number of users who have shown interest in a certain product or service. You can see which section is more interested in priority.
- You must conduct advertising campaigns targeting the users who make up the list. Therefore, the activity should be tailored to them and the interests they demonstrate. This new campaign will only be visible to users on the list.
Types of remarketing in Google Ads.
If you decide to run a remarketing campaign, you should understand the possibilities that Google Ads offers you. It can be helpful to know this before moving on to create a campaign.
This is the classic form of display advertising. The interactive options are not that great. This option allows you to store information about users who visit your page and serve them a single ad with content.
This type of ad is the only option available for a while. With built-in dynamic ads and advanced formats, you now have more options to choose from.
These are able to store information about the locations the user has viewed and are responsible for displaying similar or identical products to previous searches. If the user has visited the seafood restaurant's website, the information is saved so that possible options like a search are displayed later.
These ads contain text only. They appear on the search network, triggered by searches that contain related terms. However, it is not enough for users to search using related terms, it is also necessary for users to have visited us before.
It is understood that text ads for remarketing campaigns can contain broader or simpler keywords, resulting in higher bid levels than regular ads.
Video retargeting ads.
This type of ad counts as one of the videos you've watched on this site. The video can be viewed on the site itself or on an affiliated YouTube channel. Once you know what content users are consuming, you can better personalize your products.
Announcement of the distribution list.
The Google Ads tool offers the possibility to run remarketing campaigns using the data we collect ourselves. You can use the list of users who have subscribed to your newsletter. All you have to do is upload this data in ".csv" format and tell google the fields.
Once the data is entered, Google uses it to track web users in order to show them personalized ads. Depending on the characteristics of the database, this option may be better or worse. Google makes it easier to find users with Gmail email accounts.
Configure remarketing campaigns in GOOGLE Ads.
First, you'll need to log into your Google Ads account and get your remarketing tag. This tag is the code you need to copy to add to your website. Google Tag Manager makes this process easier for you. Upon completion, the visitor's information will be saved. Visitors can see your remarketing ads when they leave your site.
Next, you need to create a remarketing list. You can choose parameters for the ads you want users to see. You'll need to do this when you go into the Google Ads tool and create a list with a new audience.
Next, you need to create a remarketing campaign. Select your user list and decide which settings to add to your campaign.
You should also create variations for your ad. Start an ad group and see which performs best.
Finally, start your campaign. Your ad will now be visible to the users you select. You should analyze your results frequently to see which campaigns are performing the best.