How does google ads create search ads that fit the screen?


Google Ads is a digital marketing and advertising service provided by the international company Google. This is used to create ads through ad campaigns.

Google Ads provides us with various resources when creating various campaigns and ads. Within these resources, we have different types of events and advertisements to promote our products and services. In this article, we'll show you what responsive ads are and how they work.

Navigation Guide 🌐

    What is Responsive Search Ads?

    Responsive Search Ads is a Google Ads tool that allows you to create ads that display more text. and various more relevant news related to the product or service presented to our customers.

    It is important to note that when creating responsive search ads, we need to consider the following points. When creating responsive search ads, we need to include titles and descriptions for different types of products or services.


    On the other hand, Google Ads regularly runs various tests on this information. The purpose of this is to understand which of them have better performance and better public acceptance.

    On the other hand, it's also important to consider the value of CRA content. By adapting to potential customers' searches in this way, we can make our responsive search ads more effective and improve our campaigns.

    Advantages of Responsive Search Ads

    Responsive search ads are very useful in marketing campaigns because they have several advantages. This type of ad allows us to create a variety of flexible ads to suit the format width of each device. This allows us to better absorb our information.


    On the other hand, these also save us time when inserting different types of titles and descriptions. In this way, Google Ads send the most effective combination for our clients. They also customize our titles and descriptions based on where the ad is located.

    It also drives more clicks to our ads and encourages conversations that regular text ads can't. This improves the performance of our ad groups as we can participate in more auctions with responsive search ads.

    How do responsive search ads work?

    Responsive ads work almost automatically as we keep adding more titles and descriptions. This gives Google ads more opportunities to match those ads with potential customers' searches for our products or services.

    So once we have entered all titles and descriptions, Google Ads will automatically create all possible combinations. Use this text in different ad combinations in a specific way to avoid any form of redundancy.


    Importantly, responsive search ads are compared to expanded text ads. We can provide up to 15 alternate titles and 4 different descriptions for our products or services. Then choose 4 titles and 2 special descriptions for the combination.

    On the other hand, it's worth noting that parts of the text may or may not be bold. This happens when it partially or fully matches the user's search.

    How to create a responsive wanted ad.

    Creating a responsive search ad is relatively easy, first let's go to the Google Ads homepage. There, we go to the main menu on the far left of the screen and click on the "Ads & Extensions" option.

    Now on the "Ads & Extensions" tab, we click the button with the "+" sign. Once done, let's select the Responsive Search Ads option. There, we entered the URL and final path of the text to which the relevant ad was directed. After entering the required data, we will see a preview on the right side of the screen.

    Later we will add additional headlines to our ad, we need to make sure they are 3 to 15 alternate headlines. On the other hand, we also enter alternate descriptions for our ads, and these can be 2 to 4 alternate descriptions. After entering all the data, we click on the "Save" option.

    As a suggestion, it's best to remember that both the title and description can appear in any order. Also, it's important to make sure we include at least one keyword in each title and create options to make it relevant.

    Edit responsive requirements.

    Editing a responsive search ad is relatively easy, so let's go to the Google Ads homepage first. There, we go to the main menu on the far left of the screen and click on the "Ads & Extensions" option.

    There, we click on the bar above the table with the results to add a filter. Then a popup will appear where we can click on the Properties option. We will select the desired ad type later.

    Next, we check the "Responsive Search Ads" box. Then we go to the announcement table and select the announcement we want to change and click on the "Edit" option. In the editorial area, we've made changes to the ad's URL, final URL, URL title, and description. Finally, we click on the "Save" option.

    It's important to note that when we make edits or changes to ads, we save them. This may directly affect the ads customers see when making changes.


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