How to Increase Your CTR on Google Ads


If you decide to use Google Ads to promote your business and the products or services you offer, you need to consider clickthrough rate. Here's how you can use these Google tools to increase your CTR and increase your revenue.

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    What is CRT?

    CTR means "click through rate" or "click to view review" in Spanish. This is the number of clicks your ad received divided by the number of impressions your ad received. Percent Clicks Impressions = CTR. So if your ad has 5 clicks and 100 impressions, the CTR will be 5%. Each ad, keyword and token has its own CTR.

    What does a low CTR mean?

    If your CTR is low, search engines will interpret it as your ad doesn't provide what the public is looking for. An ad with a lower CTR means that the ad has received fewer clicks than impressions, so it will cost more.

    What does a high CTR mean?

    Compared to a low CTR, a high CTR indicates that users find your ad useful, relevant, and giving them what they are looking for. The higher your ad's clickthrough rate, the lower your cost-per-click (CPC).

    How can I increase my ad's CTR?


    Never underestimate the click-through rate of an ad. CTR is part of an individual Qualifying Factor (IQ), including ad relevance and landing page experience. This counter or qualifier (IQ) assigns a score from 0 to 10 to evaluate ads against these criteria.

    Opt out of irrelevant terms.

    Using keywords correctly will ensure you reach the right audience. If you need help, you can visit the Google Ads Keyword Planner. The keyword triggers the ad when someone performs a search that includes that term.

    Therefore, you must choose these terms precisely and cannot use terms that are far from what you are offering. For example, you could run your ad with the keyword "kids books" and if someone types "preschool books" into a search engine, your ad will show because the keyword has been activated.



    A “call to action” is a great way to increase your CTR. A CTA is a direct contact button, which can be "Sign Up," "Contact Us," or "Call Now." This type of button needs to be complemented by a landing page so that users can get contact information.

    Benefit from ad extensions.

    With this tool, you need to optimize your ads. The Google Ads extension allows you to target your ads in different formats so that they appear in different positions. Extensions can be automatic or manual. This allows you to view additional information about the ad.

    The space available for advertising can be reduced, so this is great for keeping up with users. Extensions allow your ad to take up more space between search results. Ads are more likely to be clicked if contact information is placed.

    Most are manual, so you can configure them according to your needs and audience. However, you can choose to automatically renew your subscription. You can even enable both extensions in ads. You don't have to worry about fees, the Google Ads extension doesn't incur any extra cost and is easy to configure.

    Adjust the URL.


    All parts of the ad must relate to each other. Your ad URL must be the same as your website. Landing page URLs should be adjusted based on keywords so that users can access your website by activating the term you use.

    Invest in seasonal data.

    You can set the days on which your ad will appear. So, if you are offering a product that can generate more traffic on a summer date, you should try to launch your product or service on the appropriate date. For example, you can offer accommodation close to the beach during holidays or summer.

    Develop effective strategies.

    Before you rush into Google Ads tools, you need to plan well what you're going to do. Consider whether it's really worth using digital services with guidelines that can increase your visibility and conversions.

    Define your goals, estimate return on investment, create a campaign, choose keywords, start creating your ad, design your landing page. Never stop monitoring your ads, you should optimize them and adjust them if necessary.

    How do I know how good my CTR is?

    You already know that CTR is the ratio of the number of ad clicks to the number of ads. While there is no predetermined or general answer, a good CTR is when users pay more attention to an ad than the ad is displayed.

    CTR performance can be affected by:

    • The target audience of the ad.
    • Ad formats and sizes.
    • Ad text.
    • Advertising Design.

    In Google Ads, ROI or conversion rate is more important than the number of clicks your ad gets. Therefore, you need to make sure that your ad is tailored to the audience and the product you offer.

    It doesn't help that your ad gets 120 clicks, generates 20,000 impressions, generates a 6% CTR, and generates 3 sales. Clicks do not affect sales, your ad may be clicked but your product will not be purchased.

    Knowing all this, a good CTR is indeed variable. The goal is that you generate more sales than clicks. So if you get a sale with a few clicks, your CTR is high.


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