How to switch from google ads expert to normal?

Google Ads is a digital marketing and advertising service provided by the international company Google. This is used to create ads through ad campaigns. These ads appear on the results page.

Google Ads provides us with various resources when creating various campaigns and ads. Within these resources, we have different types of events and advertisements to promote our products and services. In this article, we'll show you what Google Ads Experts are and how they work.

What is Google Ads Specialist?

Before knowing how to change expert Google Ads or differentiate it from other patterns, we must first know what it is. First of all, Google Ads Expert is one of the many possibilities that this tool can offer us when launching a digital marketing campaign.

For starters, it's important to note that Google Ads Expert offers the same tools and campaign types as original Google Ads. However, Google Ads Expert gives us more specific control over all bid strategies.

On the other hand, just as it gives us more control over the auction, its use is more complicated. This is because, as the name suggests, Google Ads Expert is only for seasoned professional users or those with digital marketing experience.

Due to the complexity Google Ads specialists have in managing our campaigns. It is not recommended to use this tool in the first place. On the other hand, it is great for all types of advertisers and digital marketers.

How do I know if I've activated GOOGLE Ads Expert Mode?

Another thing you need to know before changing Google Ads expert mode is to recognize when we are in this mode. With that, the first thing we need to know is what type of Google Ads is coming to the Google Ads homepage, and then our account.

There, we looked at the icons that appeared in the upper corner of the Google Ads account screen. If the wrench icon has a white title and the option says "Settings," we're in Google Ads Smart Mode.

Otherwise, if the wrench icon is all black or dark gray. And this option is called "Tools" or "Tools and Settings," which means we're in Google Ads Expert Mode. In this regard, it's important to note that the experience of using Google Ads will vary greatly depending on whether you're using Google Ads Expert or Google Ads Smart.

What is Google Ads Smart Mode?

Having mentioned the previous point, we need to understand what Smart Google Ads are and what their purpose is. Google Ads Smart Mode is a rather simplified variant of the original tool that Google Ads gave us. This Google Ads variation was created to simplify the ad experience.

This is done so that startups who want to advertise with Google Ads can do so. In this way, you can get real results and save a lot of time. Because it completely avoids using Google Ads to set up and manage ad campaigns.

In smart mode, all campaigns in this Google Ads mode are smart campaigns. In this way, smart campaigns allow advertisers to choose their next commercial goals themselves. It also allows us to choose exactly where we want to advertise our ads.

We know that Google Ads uses a complex system. This is based on machine learning. This is to be able to provide real and reliable results for our marketing campaigns.

These results are based on phone calls, actions taken on our website, visits to our website or online store. These features make it easier for our advertisements, services and products to reach potential customers.

Difference Between Google Ads Smart Mode and Expert Mode

In Smart Mode, you just set your budget and goals, and Google Smart Ads takes care of the rest. On the other hand, with Google Ads Expert Mode, we can configure our ad system and choose the ideal campaign type on our own.

In another context, we can also highlight that Google Ads Smart Mode requires little maintenance, up to 15 minutes per week. In contrast, Google Ads Expert Mode requires more than an hour of ongoing administration per week.

In addition, the smart version of Google Ads has auxiliary ad settings, more optimized keywords, and more. With Google Ads Professional Edition, we have more specific control over keywords and offers of all types.

Finally, Google Ads Smart gives us easy-to-read performance reports. Otherwise, Google Ads Professional gives us a more personalized and detailed performance report.

How to change GOOGLE Ads Expert Mode?

We now know all about the Google Ads Expert Mode feature and its pros and cons. Also, we understand what Smart Mode is and all the differences between it and Google Ads Expert Mode. Let's talk about how to change expert mode.

To change our Google Ads account from Expert to Normal, the first thing we need to do is access our personal Google Ads account. There, we'll look at the "Tools" icon that appears in the upper right corner of the screen.

Once in the "Tools" or "Configuration" section, we look for the "Switch to Normal Mode" or "Switch to Smart Mode" option and click on it.