Internet marketer, pros and cons
The activities of Internet marketers span a fairly wide range of human and technical fields, including mathematics. This requires the specialist to have sufficiently broad skills to carry out his professional activities. Internet marketers need to know and be able to use:
• Market research tools and analysis of market conditions and the competitive environment.
• The specificity of consumer behavior, especially online consumer behavior.
• Development of market analysis methods and marketing strategies.
• Principles of planning appropriate promotions to achieve business objectives.
• Methods and tools for project management and KPI control.
• Online promotion tools, from SEO, content creation, segmentation to application analysis.
• Understand the importance and contribution of each online promotion tool to potential customers.
• The many applications and services you need at work.
It can be said that these are the basic equipment of a real occupation, commonly known as hard skills. But in today's environment, that's not enough to be successful. Today, soft skills drive many things, including:
• Multitasking skills.
• Teamwork and communication skills.
• Time management.
• Flexible thinking and exploratory work style.
• Management and negotiation skills.
• Fast learning curve.
Internet Marketer Duties, Responsibilities and Functions
Internet marketers often combine the functions of managers and executives. In smaller companies, you can work alone and most tasks will be entirely handled by it.
Only in certain circumstances can you delegate tasks to freelancers or specialized agencies. In larger companies, Internet marketing specialists may have dedicated departments and a small number of employees dedicated to specific areas of online advertising, such as strategic meeting management, content or audience selection.
Let's take a closer look at the roles, responsibilities and functions of Internet marketers. Tasks include:
• Analyze the presence of the company's products and services in the online environment, competitive environment and existing demand. Look for growth in your company's revenue in the digital media space.
• Develop a marketing strategy for online promotion of products and services in line with the company's overall strategy.
• Brand management in the digital space.
• Secure sales through online channels, including programs to attract new customers and retain existing ones.
• Develop and manage digital products that drive customer engagement.
• Create a digital business model that conducts all company activities through an online environment.
Of course, a company-specific job description contains its own function. But in general, the list of responsibilities for an internet marketer position includes:
• Monitor and analyze competitive activity in the online environment.
• Plan online marketing campaigns.
• Develop strategies for managing and defending marketing programs.
• Implement tools to collect and analyze customer data.
• Audience segments.
• Development of company websites and development of professional websites.
• Create content for SEO tasks, websites, communities, blogs, and more.
• Develop and support brand communities in social networks.
• Realize advertising campaigns through various payment and email promotion tools.
• Follow up on consumer opinions and post comments on social networks, forums and professional platforms.
• Monitor key performance indicators and analyze results.
• Identify, negotiate and monitor the responsibilities of contractors and engaged third parties.
• Manage the company's online projects.
• Budget allocation and spending control.
• Prepare reports for management.
In terms of functionality, online marketers can become the true marketing leaders of a company when all of the company's activities move to the digital space.
In a more traditional company, you might be a separate functional entity, working closely and interdependently with other marketers such as brand managers and marketing leaders.
The pros and cons of being an online marketer
Like any profession, there are pros and cons to performing these functions. Let's look at this claim in detail.
• This is a modern and relatively new profession. The increased demand in times of economic crisis confirms the huge demand for this profession in the labor market.
• Opportunity to become a classic marketer as this major combines two key skills: marketing and digital technology.
• It combines creativity with technical and analytical work.
• Many majors within the same occupation. Can develop as a generalist or deepen skills in a specific area of online advertising.
• Diverse functional roles. You can be an agent and an artist at the same time.
• Ability to work on multiple projects both internally and independently.
The disadvantage of this profession is
• Many employers have relatively high requirements, but these are offset by the large number of vacancies in the market.
• Technology is constantly changing and you need to follow trends and learn new tools or solutions.
• Not everyone can combine such a broad range of disciplines in the same job.
There is a perception that this profession does not require education. This is a mistake that can make beginners stand out and question their competence and professional image.
The nature of the job requires understanding consumer behavior, applying brand management principles, and developing and applying effective strategies, as evidenced by the word marketer in the job title.
Professional learning and training will also help you develop online technical skills such as omnichannel communication, performance and data-driven marketing.