Learn how to use GOOGLE to create an ad for a supermarket chain
The fact that any type of marketing campaign, ad or advertisement is created to sell any type of product or service is crucial. Thanks to online advertising, many companies have become better known and are able to more easily sell their products and services to the public.
Therefore, we know the importance of digital marketing campaigns for businesses. In this article, we'll walk you through everything you need to know about the importance of strategy and how to use Google Ads. In addition to the requirements needed to create a good campaign and how to manage that campaign.
It is important to have a strategy
One of the most important things needed when designing a digital marketing campaign is without a doubt a good strategy. A good marketing strategy encompasses many important factors, related to the theme of the advertisements and advertising campaigns.
Therefore, the factors that we must take into account when devising a strategy for a marketing campaign are several and we must be aware of them. These factors include having a clear objective, that is, knowing what audience our ad will be aimed at and what we want to achieve with that.
On the other hand, it is also important to know how to use the correct keywords when designing our ad, as this plays a fundamental role. It is thanks to the keywords that many users are interested in our service or product in the first place.
In addition, it is thanks to the keywords that ads can also be located more frequently when users perform searches. On the other hand, it is also important to know how to manage our budget when using Google Ads digital marketing services.
USE SHOPPING WITH GOOGLE ADS
Now that we've seen what the Google Ads Shopping Tool is all about, let's talk about its requirements. In this way, it is important to stress that some mandatory requirements must be met. This applies to developing Shopping campaigns and creating Shopping ads in Google Ads.
Another necessary requirement is our Google account. We need to configure our Google Merchant Center and Google Ads accounts. Once we have the required specs configured, we need to link the two accounts.
On the other hand, it's important to note that our ads must run under different Shopping Ads policies than Google Ads. Before launching a campaign, it's important to make sure your ad's business type, product, and specifications meet the requirements of your shopping settings.
On the other hand, we also need to submit fully updated product data, usually every 30 days. Additionally, each update must meet the specific data quality requirements listed above in order to appear with Shopping ads and Google ads.
How to Create a Campaign with Shopping
Shopping campaigns are very useful when promoting products. Because the campaign provides various details about the product before you click on the ad. This is achieved through reporting tools focused on the retail of our products.
To create a Shopping campaign, we first need to access our personal Google Ads account. There, we click on the "Campaigns" option in the left menu of the Google Ads tab.
Then we click on the "+" sign and then click on the "New campaign" option. In the "Campaign type" option, we select the "Shopping" option, and then click "Next".
After doing all the above steps, we have to choose the settings for the campaign. The main points we have to accomplish are as follows.
- Our event name.
- Country of sale.
- Stock filter.
- daily expenses.
- The priority of our activities.
- Local inventory list.
Later, after placing all the data, we click on the save option to complete the process. Once this is done, we are ready for our shopping campaign and can effectively promote our products to the public.
Monitor and optimize your products
Now that we know everything we need to run a Shopping campaign in Google Ads, let's talk about what we need to do once created. Once you've created a Shopping campaign with Google Ads, it's equally important to monitor and optimize the performance of that Shopping campaign.
Monitoring the performance of our shopping campaigns is important to achieve the desired results. This allows us to monitor our Google Ads Shopping campaigns in several key locations in Google Ads.
These important sites include product group pages, product pages, and dimension pages. Additionally, we can access it by using the "Auction Statistics Report" and the Bid Simulator. These sites allow us to successfully monitor the performance of our Shopping campaigns using Google Ads.