Most used channels and technology of Digital Marketing
Through digital marketing channels, a company attracts a large number of users to its online platform. The ultimate goal of attracting this kind of traffic is, of course, sales.
But modern consumers rarely make purchases based on a single contact with a brand, so in practice a range of effects on users is used, covering multiple communication domains simultaneously. So what digital marketing channels do companies use to engage with online users?
digital marketing channels
- Email Marketing It's difficult to make appointments with consumers when businesses don't know how to reach them. It can be said that email newsletters are the first step in implementing digital marketing, as it is impossible to exploit this channel without the use of contact information collection and processing tools and messaging systems.
One of the advantages of email marketing is that contacts of people who are already familiar with the company's brand and offer come into the database, which means a higher probability of a response.
- Social Media Marketing (SMM)
The subject of this article is largely due to the rise of social media. Because these types of media platforms are extremely appealing to most people. Social networks have the ability to capture the attention of many users on a daily and long-term basis.
Additionally, these media platforms provide a foundation for companies to receive more specific information about the interests of their audiences, who share most of the data.
The creator of the social network has many services for entrepreneurs who want to advertise. These services are great for interacting with the public to promote products and services. This attracts companies from small to multinational. For this reason, they include social media as their first channel after email newsletters.
Search Engine Optimization (SEO)
Almost the entire user experience in the online world is associated with search engines like Google. Searches for products or services, reviews, testimonials, etc. start with them.
Currently, SEO drives traffic by researching the most relevant keywords to search, ensuring they have the proper weight in the website content, and placing paid ads on search engines (Google Ads) where appropriate to use high no Achieve organic traffic results.
This digital advertising channel is an option for people who are tired of direct advertising on the Internet and also do not consume information from traditional media (radio and TV). At the same time, modern users demand useful educational content. The way to discover new needs and acquire related products is through research with specific topics of interest and different aspects.
Content comes in a variety of formats, including text, graphics, photos, audio, and video, and combinations of all of them.
Paid promotion (advertising)
The digital world offers many opportunities for companies looking to indirectly target new users and convert them into leads. Paid advertising has many benefits, but undoubtedly the most valuable is that it increases brand awareness among hundreds or even thousands of others offering the same product.
Additionally, the possibility to segment ad offers and target them to specific target groups increases the chances of repeat conversions.
Influencer Marketing (Influencer Marketing)
The Internet allows you to gather interested audiences from almost anyone around you who is ready to share interesting content. The blogger agency is based on this principle, and it essentially drives the media out of its dominance. People prefer to get their information from others because they trust them more than the newsrooms of anonymous media.
What PR managers used to do when building relationships with media departments can now be done online. To some extent, there is some overlap with content marketing mandates. But the possibilities for public relations work online don't stop there. The difference is using other tools.
After a global pandemic, online events have arguably become part of branding and will remain so in the future. Digital channels have no shortage of tools to manage feedback and resolve conflicts with dissatisfied customers. It's no secret that the internet is a great book for complaints and advice.
Use of Mobile Applications
Mobile apps have brought brands to a new level of engagement with their audiences, with direct and constant connection providing users with a more enjoyable experience than it was a few years ago. User experience is one of the most important, because nowadays brands don’t have to make sales as their main goal, but because of the audience’s trust in the brand.
This is where mobile apps are more relevant, as they communicate directly with clay, delete messages, people feel a greater sense of belonging and are sure to be repeat customers.